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Honda Car India Launched Honda Brio
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Honda BRIO Prototype is developed with Honda’s advanced technologies, while further advancing Honda’s “man maximum, machine minimum” concept which is a basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components. Being developed as a city commuter, which is easy-to-use even in urban areas, the Honda BRIO prototype adopts an easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) while ensuring enough cabin space for five people achieved by highly efficient packaging. With this vehicle, Honda thoroughly pursued the creation of an advanced exterior form, which is compact while asserting a strong presence. Honda Motor President and CEO Takanobu Ito said at 27th Thailand International Motor Expo 2010, "This car has been developed for Thailand and Indian markets. In India, we want to launch the car within 2011, with price less than Rs 5 lakh." He also said, "India is a very, very important market for Honda. Motorisation in the country is happening at a rapid pace and Honda will like to participate in this with the start of Brio."

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